Design & Development Hustler Turf Equipment
Reimagining hustlerturf.com
Primary tools: Figma, Principle, and lots of research
I was tasked with designing and prototyping a brand new hustlerturf.com with a primary focus on integrating eCommerce capabilities. The goal here was to create an intuitive flow from homepage to final checkout with opportunities to easily include accessories based on the model chosen.
Hustler Turf Equipment | Europe Public Site
Primary tools: React, Google APIs, Sass, SalesForce
I designed and presented a working prototype based on needs defined by the export dept, then developed the final product. Most proud of the store locator which pulls data from SalesForce and displays nearest store info and location on a map.
Hustler Turf Equipment | Dealer Newsletter
Primary Tools: Vanilla Javascript, Pug, Sass, Parcel
As part of this project I created a fully custom parallax header from scratch using requestAnimationFrame. I learned a lot about performance optimization in JavaScript along the way.